Actions

Describe what you want. The AI builds it.

Other platforms make you drag boxes for hours. SendHub lets you type what should happen in plain English. The AI picks the target, fills in the details, and you review before it runs.

Natural language

Type what should happen

The AI translates your intent into a structured action. You review everything before it runs — target, timing, payload. Edit anything or accept it as-is.

"If the customer hasn't replied in 24 hours, follow up with a 10% discount code and tag them as needs-nudge"
AI generates action
Generated action editable
Target
Agent
Run at
Tomorrow 9:00 AM
Intent
Check for reply. If none, create 10% discount code, send follow-up message, tag contact as "needs-nudge".
Supabase (RLS) MCP tools Webhooks

Stop programming with boxes

Traditional automation builders are code editors in disguise. You're still programming — just with a mouse instead of a keyboard.

Flow builders
  • 1.Open the visual editor
  • 2.Drag a trigger node onto the canvas
  • 3.Configure the trigger conditions
  • 4.Add a condition node, set the filter
  • 5.Add an action node, map the fields
  • 6.Add another action node for the tag
  • 7.Connect the arrows, test, fix, republish
Time: 15-30 minutes per automation. Maintenance: breaks when anything changes.
SendHub Actions
  • 1.Type what should happen
  • 2.Review the generated action
  • 3.Save
Time: 10 seconds. Maintenance: the AI adapts to context changes.
Under the hood

Four targets, infinite actions

Your AI agent has a database it can query, a tool protocol it can speak, and a conversation it's in the middle of — same auth, same security, whether it's replying live or working overnight.

Database

Read and write any data — contacts, conversations, tags, orders. Row-level security ensures the AI can only touch your org's data.

Update contacts
Add / remove tags
Send messages
Query order history

Tools

Call any registered tool — SendHub's built-in tools or your own via MCP (Model Context Protocol). The AI picks the right one.

Assign conversations
Create Shopify discounts
Book calendar slots
Your custom tools

Webhooks

Fire HTTP requests to any external service — Zapier, Make, your CRM, your backend. Signed with HMAC for security.

Zapier / Make triggers
CRM updates
Custom API calls
Slack notifications

AI Agent

For complex tasks: the AI loads context, reasons about the best approach, and uses the other three targets as tools. Like having a team member think it through.

Cart recovery sequences
Contextual follow-ups
Multi-step workflows
Anything that needs judgment

10 seconds to set up what used to take 30 minutes

Real actions. Just type what you need.

"Follow up in 24h if no reply"

The AI checks for a response, drafts a contextual follow-up, and sends it — or hands it to your team as a draft if confidence is low.

"Tag VIP customers who spent over $500"

Queries your database for high-value customers and adds the tag. Runs once or on a schedule — your choice.

"When a cart is abandoned, offer free shipping"

The AI loads the cart, creates a discount code via Shopify, and sends a personalized WhatsApp message. All from one sentence.

"Notify our Slack when a deal closes"

Fires a webhook to your Slack channel with the deal details. Works with any service that accepts HTTP — Zapier, Make, your own backend.

"Ask for their budget before recommending"

Set it as a goal, and the AI naturally weaves the question into the conversation. Extracted answers are saved to the contact record automatically.

"Assign to sales if they mention pricing"

The AI detects the intent, assigns the conversation to your sales team, and sends a warm handoff message — no manual routing rules to maintain.

Enterprise-ready

Powerful doesn't mean risky

Every action runs through the same security layer as a human team member. Row-level security on the database, API key auth on tools, HMAC signatures on webhooks. The AI can't access another org's data, even if it tries.

Row-level security

Database queries are automatically scoped to your org. Not a filter — a Postgres-level guarantee.

Review before execution

Every AI-generated action is shown to you first. Edit the target, timing, or payload — or let it run.

Confidence gating

Below your confidence threshold, actions become drafts for human review. Never a rogue automation.

Full audit trail

Every action is logged — what ran, when, what it changed, and which goal or team member triggered it.

Build your first automation in 10 seconds

No flowcharts. No boxes. No arrows. Just tell it what you want.

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